Invest in the quality of the plastic, and the schedule of the radio station is very important, but Management of the Listeners, efficient, was also reflected in the success of the radio.
Retaining a customer is dependent on the quality of the content is delivered in a manner that the content reaches the consumer, and the shares of the company for that consumer to become a loyal. On the radio, it is not any different. For this reason, it is important to invest in the quality of the plastic, and the schedule of the radio station, in addition to the efficient management of the hearing and of the actions which have an impact on your relationship with the radio station as a promotions and sweepstakes.
In this article, we are going to present some of the characteristics of the InfoRadio that the radio can be used to:
- criar e/ou manter o bom relacionamento com seus ouvintes;
- ter maior controle das ações realizadas;
- ter maior produtividade.
Taking into account of the business by the issuer
This standardization reduces the potential operational errors, such as the blocking of the participants participation in the sweepstakes, in addition to providing full support for the setting up of any social networking services and messaging for sending and program-by-program.
Registration form in full to the listener
The contact information of the operator of the radio and the listener, from social media or from some of the services, messaging, makes it easy to pre-register for a new audience, because some of the published data are captured automatically.
The inside of a registration for the listener, that are available on the history of the involvement of the listener on the programs and special promotions, history, gifts, and more.
The management of promotions and giveaways
Total control over the creation, maintenance, promotion, and prize draws, as the rules can be customized according to the needs of each offer, and the history of the winners.
In addition to these features, InfoRadio, still some room for the attendants and speakers. See the following:
Audio
The audio is received during the phone call can be an issue before they go up in the AIR. In this way, it is possible to remove the irrelevant parts of the audio, and bug fixes are needed, which are identified by the operator, and to let in the most brief and to the point.
Auto opt-in for promotions
The major benefit of participation is that the listener will only need to comment in a post on a social network, the radio, so that you, the listener, to participate in the promotions or sweepstakes, and which also ensures a degree of agility in customer service.
The control of the speaker
All the information related to the participation of the listeners are updated in real-time, and can be accessed directly from the studio of the radio, the programme, including the audio and the video of the hearing. The speaker will also have access to the information about the winners of the prize draw and on the agenda of the draws of the day, for example.
So, what do you think of the advantages and benefits of the Management of the Listener’s InfoRadio?
We still have a lot to talk about on this subject, and if you want to find out more, click here to speak with one of our consultants.
You can also sign up for a free testing tool for the Management of the Viewer, by clicking on the button below.