How technology can help you, the radio and TV stations to meet the challenges and seize the opportunities in the year 2025?
By 2024, it was expected to increase by 10.5% on investment in advertising in all the world, and the value reached$1.07 trillion, a level of growth is strong at 6 years old, it is designed only for the year 2025.
And, even with a focus in advertising, media companies, taking into account changes in consumer behavior, technological innovation, and increasing competition, it has diversified its business model, exploring new partnerships and opportunities.
These business models have brought changes in the creation, consumption, and distribution of the content and challenges, and because of the means needed to develop strategies to stand out in the market, which makes it all the platforms that are increasingly close to you.
In this scenario, the Kantar Ibope Media, outlined the challenges and highlighted the opportunities and the means to 2025. In 2024, the focus was on advertising and the diversity of content, in the year 2025, the brands are equivalent resource for the understanding of the changes in the audience.
The challenges and opportunities for Radio and TELEVISION
The fragmentation of the audience, it challenges the traditional TV to justify the large investment in Connected TV, the challenge is to keep track of who is watching and when you want.
The opportunities for the people who are in the live events such as sports broadcasts, generating large audiences for traditional TV.
The TV is Connected, you can bet on targeting the needs of the public, and to generate personalized campaigns.
To measure the audience, it’s a great challenge for the radio station, but the integration between the audio content and traditional tv, as what happens in the on-demand programmes, for example in the podcast, you can expand your audience and generating engagement, and revenue.
As the platform which can support all the radio stations?
- The measurement and analysis of the audience, for tracking the habits of the consumer;
- The management of multi-platform distribution of content;
- The integration of the content of the transmission of the mainstream radio and streaming;
- The automation of the distribution of on-demand content;
- The insertion of targeted advertising in a dynamic way.
On the TV, and the Radio is to re-invent itself, and it is necessary to work with the smart way, which enhance the professionalism of the stations, and the return-on-investment.
How your brand has been involved in such a transformation?
Informa has a portfolio of solutions for the automation and management of radio and TV shows that you can to help the station to achieve success in the year 2025.