‘With a dial for the stations to carry the information and entertainment at no cost to you. With live Streaming, and the Internet, but they do interact and are present at different times and places’, Thiago Fernandes.
Fueled by the data from the latest research from Kantar Ibope Media, the Web Radio in 2021, we conducted interviews with Thiago Fernandes Nextdial, who gave a talk on the radio, on the internet, in order to understand better the future of the radio, you are actually connected to the stream and on the radio.
But, first, we are going to cite some of the data for the study.
According to the study, the consumption of the radio is up 2 percentage points year on year to 2021. This means that 80% of the population of the 13 regions in metropolitan researched and listen to the radio. – In 2020, a survey showed on the mark of 78%.
On the internet, the growth has been facilitated by the flexibility in format, and once the survey found that 66 per cent of the population, researched, listened to the radio for the mobile, as many as 37% of the computer, and 8% on other stuff.
According to the survey, the other major movement took place, with all the radio stations that you are investing in the stream to channel in the video, because of the ouvines to the radio, and 59% had heard the contents of the audio in the YouTube video at 3 months, 73% of them had watched videos on the site the photos and videos you within 7 days.
Check out our interview with Thiago Fernandes on streaming on the radio, and the internet.
Informs you, in view of the objectives of the radio to reach new listeners, and attract new advertisers to the streaming, it is a solution that is here to stay, or that he acts the most like a solution in a short period of time?
Dan – The transmission of Streaming is an extension of the transmission of the earth. I want to study in the millions of data that are collected on a monthly basis for more than 150 radio stations, we know that about 40 percent of the listeners, who listen to your radio station favorite Streaming are all within the radio coverage, for the transmission of land, and, possibly, at different times, they can also listen for the dial. This information shows the importance of the issuer to invest in a Streaming service, quality, and expansion of their audience on different types of devices from the hands of his audience, such as computers, smartphones, and smart speakers such as Alexa and Smart TVs.
We have noticed also a significant correlation between the increase in the consumption of the internet in the expansion of the data packets that are offered by the telephone carriers. And this is only going to grow. And even more so with the arrival of 5G! With this, believe in you, the consumer, via Streaming, it will also increase their representation in the total audience of the station.
For this reason, especially outside of the capital, it is imperative that the issuer needs to develop an analytical ability, artistic, and commercial, providing advertisers and agencies with the data they need so that they can put the tv in the background of the news media.
This is an investment in the stream and, as a result, the collection of data, it is also important for you to the art which is responsible for delivering the content , you can interact with him or her, and to collect data that will help you to understand more precisely who your listeners are, and to assemble a new product that the business sells.
It informs you When a radio station happens to have its programming on the internet, then this is something new. In the long term, the radio will be, the arts, and/or economical to maintain and/or grow the audience for these channels?
Dan – The broadcast stream can then be seen as an extension of the transmission of the earth. You can’t be confused with the live-streaming content on demand, such as podcasts. The stream and the channel of its own and the station will be addressed, with the aim of promoting the interaction with the listener, and to collect data that will allow the station to get to know more details on the profile, at the time, and in the interest of your audience. This intelligence should be the basis for decision-making, both in the training of the network, as well as content creation, promotional campaigns, and, of course, is distributed.
It is easy to broadcast radio on the internet, you can do it on the radio, physical, fade, or lose their importance?
Dan – consumption Habits are changing, and if you break up. They said that their stores would be closing because of the e-Commerce business. It hasn’t happened. And there is no perspective of what is going to happen! However, a representative from the online store at the total sales grew by a lot. Especially because of the pandemic. In the same way, the dial and the live stream will co-exist.
The dial of the radio stations they take the information and entertainment at no cost. With live Streaming, and the Internet, but they do interact and are present at different times and places.
But we can all change with the arrival of 5G.
Com o dial as emissoras levam informação e entretenimento sem custo. Com o Streaming e a Internet elas levam interação e marcam presença em momentos e lugares específicos.
Informs you that we do Use a lot of the expression, that is, the radio is on, turning the TV”. Is it correct to speak of here, or we can’t mix up or confused with the means?
Dan – Each one can have a public, and dynamics of the consumption, and the format of the artistic and the business entirely different from one another. Simplicity is the recipe of failure.
Radio, in its essence, is a title in the audio to use in real-time.
With the success of YouTube, there is an expectation that the radio is producing the content in this video. And, of course, that would require an investment. It is necessary for a proper infrastructure, internet, software, hardware, dressing room, etc.). Professionals of the tv must be qualified to do it. Most likely, there will also be a need for new types of professionals. In addition, of course, the shield of law.
The issuer will also have to consider the demographic of his audience and the channels by which to be distributed to this content in this video. It is well known that the mobile internet, in Brazil, it is not the best (especially outside of the capital. The plan is for the data packets to the basic plan. Then, if you choose to use for the video content of the site itself, if you don’t have a proper infrastructure, for example, with variable control of the Series, to the background of the data is drawn, and the tv ending up with a small audience at the end.
Cada meio pode ter um público, dinâmica de consumo e formato artístico e comercial totalmente distintos. Simplificar demais é receita do fracasso.
Does it make sense for your radio station? I don’t know. Only through the numbers and composition of his audience to see.