Your search-Flv Audio to 2023 has been released this month by Kantar Ibope Media has brought valuable information in regard to the consumption of audio, especially from a Radio in Brazil.
Your search-Flv Audio to 2023, published this month by Kantar Ibope Media has brought valuable information in regard to the consumption of the audio, including Radio, Brazil.
According to the paper, she heard, the population of the 13 regions in metropolitan area, 9 out of 10 people consume audio content in any format: music, tv, podcasts or radio, with the highlight on the radio, which, according to the survey, is heard on over 80% of the population. Further, for each listener, passing in at least 3h55 out of your day listening to the radio.
The consumption of the radio in Brazil
In addition to this, with a much broader view of the consumer, the Survey revealed that he is no longer held in place and have won in different times and contexts.
In this way, the consumer gains more strength when it carried out during day to day activities, that is, 58% of the car or the bike is 27%; the work is face-to-face, by 12%; during the work of the home office at 7%; and public transportation, 5 percent. The consumption is carried out for the displacement of the air, during travel by car, bike, taxi, or office, or you in other contexts, account for 16%.
The preference in the scheduling
In this way, the radio is present on the day of the hearing and it is characterized by a different content preferences:
- The music – 94%
- News, local – 32%
- News, National, With 26%
- Traffic news – 25%
- Soccer 24%
The consumption of the radio and online
Another point that is worth mentioning is about the use of internet radio, you will also have gained a significant number. According to the Survey, about 38 per cent of listeners surveyed believe that the ability to listen to the radio online has changed the way they consume and the environment; the number is 30% higher than the one revealed in the year 2022.
Listeners to the online pass for about 2h45 every day, listening to the radio on the web; of these, 67% listened to the radio by the mobile phone, there are 29% of the computer, and 11% to other systems.
The platforms are preferred to listen to the radio online, YouTube, 39%; the Social Networks Of 25%, and Podcasts, 22%, and Audio Streaming, and 12%.
Further highlights of the consumption of the audio
Podcasts
According to the Survey, it is worth highlighting the consumption of the podcast. The study also found that 50% of the people listened to podcasts in three months; and 23% increase compared to the year 2022. This type of content, and their favorite subjects are Music, Comedy, News, Politics, Sports, and Education.
Streaming
Also, with the great importance of the streaming appears in the study as an important option for the radio station to reach your audience, it’s 43% of the listeners of the radio listen to streaming songs.
Advertisement
Advertising on the radio is an important medium for brands to talk to the public, with 53% of the radio listeners pay attention to the ads on the video for the stations to broadcast.
According to the survey, the range of the radio-made with 99 of the top 100 advertisers ‘ use of the media in their campaigns in the first half of 2023.
In conclusion, the consumption of audio, especially on the radio, and has been steadily gaining more and more space, and a number of the wide variety of content, such as podcasts, which tends to be more and more relevant every year.
A Study on the consumption of music in Brazil is available on the link
With that information, Kantar Ibope Media
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