In a survey carried out by Kantar Ibope has identified a 186% increase in the consumption of internet radio is in two years; and the expansion of connectivity, this is the main reason for this increase.
The research Data were None, carried out by Kantar Ibope, has identified a 186% increase in the consumption of radio and online , in two years, the dissemination and popularization of the internet connection was the main reason for this increase.
According to the survey, 28% of the listeners ‘ ears, and stated that they have the ability to listen to radio on the internet has changed the way they listen to the radio, this change brought about the potential for the radio to reach out to a large number of the participants is on the dial, it is in an online.
New Technologies
The close proximity of the new technologies can be an important factor in these data, and a time that the listeners of the radio and online, in addition to maintaining a close relationship with the new technologies, the internet as a whole!
Among these, the listeners, to 71 per cent to keep up to date with the developments in technology, are already among the listeners, on the dial, the average is 64%.
With different formats and devices
Because of the ease-of-access that can be performed on different types of devices, on the radio, and online even more power. Among the listeners on the radio, online, and 57 percent use smartphones/tablets, and 35% use a desktop and/or laptop computers, and 14 percent use it with other equipment.
Under this point of view, is the application of radio stations available on smartphones and tablets. According to the survey, among the listeners of the radio, online, and 36% in the use of the application; in 2017, there were an average of 19%.
As well as the different kinds of shapes, for example, in the podcast, which will offer an opportunity for more of a connection with the audience. For this purpose, 28 per cent of listeners consume podcasts. In between, the genres of the most sought after are the following: – Comedy/Entertainment, 63%, News/Politics, 51%, and in Business and Finance, 44%.
But, on the podcast ever produced in addition to the platforms of the audio and the video is already seen as an expansion of the streams of this type of content, and because of this, the platforms have already started to prepare investment for the creators of that content. YouTube, for example, to prepare for an investment of up to US$ 300 billion for the creation of podcasts and videos. Read more
Source: Kantar Ibope Media
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